"Collaboration to Empower Community"

2018 MLK Weekend Schedule of Events

2018 Freedom Rally Events

A Celebration of DR. MARTIN LUTHER KING, JR.

January 12-15, 2018

The Grand Strand’s 12th Annual MLK Weekend Celebration

“Building Stronger Communities”

Presented by:

The Carolina African American Heritage Foundation in Partnership with the Myrtle Beach Area Chamber of Commerce and the City of Myrtle Beach


Friday, January 12th                                                        __________

Kickoff and Welcoming Reception

5:30 to 7:30 p.m.

Myrtle Beach Area Chamber of Commerce Building

Sponsored by Myrtle Beach Area Chamber of Commerce

Special Guests: Attendees at Economic Development Conference (see below)


SATURDAY, JANUARY 13th                                  __________           

Employability Workshop and Jobs Fair (concurrent)

9 a.m. to 11:30a.m.

MBCC Ballroom

MC – Tom O’Dare

Sponsored by:

  1. Myrtle Beach Area Chamber of Commerce
  2. City of Atlantic Beach
  3. City of Myrtle Beach
  4. City of North Myrtle Beach
  5. Surfside Beach
  6. Horry County


  1. Preparation of resumes
  2. Potential employee best practices
  3. On-site job interviews


Kenneth McIver, Orton Bellamy, Veterans counselor Scott Perez, Randy Gaskins (WRCoG), Tom Fox (MBPD), AARP representative, SCORE


Small Business Workshops (concurrent)

9 a.m. – 11:30 (7:30 a.m. set-up)

MBCC Ballroom

Sponsored by: City of Myrtle Beach, Financial Services Dept., Procurement Division

Lead: John Cowan


  • State, County and City Procurements
  • Small Business Administration, Federal and South Carolina assistance


Lunch/Speaker Event

Myrtle Beach Convention Center

11:30- 1 p.m.   75-100 attendees

Attendees at the Economic Development Conference begin with this lunch


Martin Luther King Film Festival (concurrent)


Showing movies and documentaries

Popcorn and other concessions available.


5K Freedom Run

9 a.m. – noon

Sponsored and managed by Mike Shank and Festival Promotions, Inc., Myrtle Beach

Start line at Rockin’ Jump Trampoline Park, 2200 North Oak St., Myrtle Beach


Four-County Economic Development Conference (concurrent)

Lunch 11:30 a.m. to 1 p.m. (including speaker); 1 -5 p.m. for conference

Cosponsored by CAAHF and NAACP

Representatives from Horry, Williamsburg, Marion and Georgetown including clergy, business, govt./political, economic, academic leaders discussing economic development for ALL region, not just any one community.


SUNDAY, JANUARY 14th                                                                                             

 “Civil Rights Sunday”  

Ecumenical Worship and Thanksgiving Service              

4 – 5:30 p.m.

Sandy Grove Baptist Church, Carver St, Myrtle Beach

Led by the Rev. Fred Johnson, Pastor

Same seven speakers as last year? Same choirs?


Play by Richard Bellamy                 

Early afternoon, Time TBD

Location: MBCC



Monday, January 15th                                       _______________

“MLK Federal Holiday”

Corporate and Community “Drum Major” Awards Breakfast

8 a.m.

MBCC Ballroom A & B

MCs: Trey Paul of WPDE and Christel Bell of WMBF

Head Table Invitees include:

Local mayors, city, state, county and federal elected officials, parade marshals, principal speaker, other guests TBA. Presentation of Drum Major Awards. (MLK’s sermon, “Drum Major Instinct”: “If you want to say that I was a drum major, say that I was a drum major for justice; say that I was a drum major for peace; I was a drum major for righteousness.”)


Annual Parade

Noon to 2 p.m. approx.

25th Ave. North at Kings Highway to 9th Ave. North at Kings Highway

Leads: Evins Nicholson, Bryan Hill

The Freedom Rally MLK Weekend culminates with a community-wide parade featuring local businesses, floats, and marching bands from around the state.  Fire trucks, ROTC units, horses, motorcycles, antique automobiles, etc.


OTHER EVENTS                                                                                                                           

“Resource Tables” for various organizations at MBCC to include:


–  Black Lives Matter

–  MB Area Chamber of Commerce

–  MB and State Human Relations organizations

–  Churches Assisting People (CAP) – the largest coordinating food ministry on the Grand Strand

–  Christian Haitian American Partnership (CHAP) – an ecumenical MB-based Haitian support

ministry doing missionary medical, dental, and health education work in Haiti

–  South Carolina Gun Sense – an organization formed in the wake of the Charleston “Mother

Emanuel” shooting to lobby for more effective controls over assault weapons

–  The Hudson House – based in Little River, providing social and residential services for

homeless veterans in MB and the Grand Strand area


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